Vice president of design from Nike headquarters Martin? Ancelotti (Martin Lotti) released a new Mercurial Superfly. Mercurial came in 1998 on behalf of an unprecedented and advanced design, lay one of Nike shoes in football industry's position as an innovation leader. 2014 new Nike Mercurial Superfly called the fastest in the history of football boots, inspired by the world's top players Cristiano? Ronaldo. The shoes of Nike Sports Research Lab After four years of research and development, not only is an advanced football boots, it is another big leap football speed. The new Mercurial Superfly uses Nike Flyknit technology. By using this new 3D weaving technology, making the material between the foot and the reduction of football, so as to enhance the sense of ball, speed ball when it is a very critical factor. In addition, dynamic fit high shoes Mercurial Superfly neck contour makes a big difference, and bring a sense of better fit, enhanced the feeling of shoes become foot extension.
Players journey - Nike players off the field to provide a full range of products
Brazilian soccer event this summer, Nike will become the largest teams wearing equipment brands, all ten (Brazil,Cheap jordans, England, France, Portugal, the Netherlands, the United States,Cheap Shoes China, Australia, South Korea, Greece, Croatia) will wear Nike equipment race team to compete in Brazil home and away jerseys were unveiled at the launch event. Jersey with a high-tech innovations to help players stay dry performance, such as laser cutting and breathable mesh design, and Nike Dri-FIT technology. These jerseys have both environmental protection, each set of jersey fabric are extracted from recycled plastic bottles. In addition, the appearance of each set of jerseys are integrated into the unique design elements of the national culture.
Meanwhile, Nike players at different times during the tournament to prepare a series of products. Martin? Ancelotti manages to be known as "Players Journey" series of products for the players in the warm-up for the national anthem, competition training, to meet the media, travel and the different moments in the rest of the camp to provide clothing.
"Our overall goal is to create a Brazilian player during the most iconic and memorable products," Ancelotti said. "This summer's game is crucial to the player's career, so we want to provide the best products to help athletes in the field have the best performance, while encouraging them on the sidelines."
"First, we pick out the dress of those in need of special moments during the game,Cheap Jordans, and then we met with the team and players to discuss what kind of product development and create what kind of shape we want quality products and styling to enhance every moment." Ancelotti added.
"In training, the players will wear the best innovative products we offer. Elite training T-shirt, long-sleeved shirt middle, thin breathable jackets, woven jackets and shorts will appear in the player's equipment package," Martin? Luo pedicle explained. "As good as these innovative appearance and performance. Players told us that if they dress type, they will feel better and perform better."
Field under the product
Ancelotti and his team also designed for each team's fans and show live sports products under the field. These products include: N98 jacket, Nike narrow collar Polo shirt, Tech sweatpants, Tech Fleece zip hoody, Saturday jackets and Tiempo '94.
Top products in this series are a combination of traditional and innovative Nike; Tech Fleece N98 N98 classic style jacket in use - N98 as early as 1998 World Cup in France was worn by the Selecao, and integrated into the life of Nike sports category The latest technological innovation - Tech Fleece technology. Tech Fleece N98 jacket as Brazil, England and France, the excellence of the national team in previous races and build.
Expand the product range
Inspired by Brazilian football event of the Nike brand and Jordan Brand is also co-design products together, including CP3.VII and Air Jordan 6 product also appears in the press conference.
"Neymar like Jordan. Jordan like Brazil and their style of play. Design team chose the moral impact Air Jordan 6 Brazil to sixth victory," Ancelotti said. In addition, women's fitness team fans designed specifically for women Slim cut Brazil, France and England jerseys.
Stroke on everything, fight wins
From the beginning of April, Nike released through social media advertising clips all # # stroke two football market activity and more than 200 million worldwide users of the online interaction.
Sima Bae, vice president of marketing, Nike Greater China, said: "'stroke on everything' football market activity is to encourage more young people subject fearless, to create their own moment on the pitch this summer in the next, great. China region will continue through a series of online and offline activities that everyone loves football incredibly exciting interactive experience. "Recommend articles: